If you're into fashion apparently you should know mustache shirts are in, in, in! And by mustache shirt I mean a big graphic-printed mustache design on a tee. Thanks to guest speaker today, we now know the new trend.
Crosby Noricks, founder/editor of PR Couture and www.PRcouture.com, spoke to PRSSA National Conference attendees today on the fashion public relations industry.
"Fashion PR specialists and publicists help apparel companies and retail stores
build and maintain a favorable public image," Noricks explained.
As a fashion PR specialist your main goal is to get client's merchandise, clothing, accessories, etc. in magazines, on celebrities, on TV and just seen.
Timelines are important when working with magazines because of their deadlines, which can be months ahead of time. Therefore, you must think ahead and into the future.
Another tip Norick gave was to make things as easy as possible for editors, go above and beyond pitching itmes and go the extra mile to prove to them the products you are dealing with matter.
She then went on to explain how social media has changed the fashion industry because lines and products can be leaked so easily. Fashion Week and other events have become unexclusive because of technology. This means the PR department has to work harder and think outside the box to gain attention for their cleints.
She provided us with websites that can be used to upload a client's line, create look-books, online boutiques and more.
www.polyvore.com; www.smashingdarling.com; www.stylehive.com; www.lookbook.nu; www.twig.com
In closing, she informed us Charlotte Russe clothing is often featured in the CWTV drama Gossip Girl. If you're anything like me, that's GREAT news!
-Alivia Wildey
Subscribe to:
Post Comments (Atom)
Maybe that should be our PRSSA shirts for next year. Big Mustaches!!
ReplyDeleteI totally agree that technology has forced PR professionals to have to think more creatively and uniquely.