At the PRSSA National Conference in San Diego, CA, a Sports and Entertainment PR roundtable featured:
Rita Tateel, President, The Celebrity Source
Harry Medvet, Head of Public Relations, Fandango
Bill Shaikin, Sports Writers, LA Times; and others
The panelists encouraged students to build credibility and not to be afraid to take on a new adventure.
The entertainment and sports pr industry is different from others because you don’t have to convince people to like movies, teams or celebrities. They are already going to have an opinion about them. Therefore, their responsibilities are somewhat different.
The professionals took time to give PRSSA members several helpful tips, which included:
Start in non-profit pr, you have the opportunity to do many tasks and take on many projects
You HAVE to learn how to write, and be a great writer.
INTERNSHIP & VOLUNTEER
If you’re interested in sports pr, begin in minor league baseball.
Find a passion, something you really love, and focus on what area you really want to get into.
They closed in mentioning mistakes young professionals sometimes make and what you don’t want to do:
Nothing about enthusiasm gets on their nerves, but lying will.
It is a mistake to have young pr professionals get on the phone and pitch an idea to a significant person, unless they know the subject and story extremely well.
Do not work for a firm that requires you to get on the phone, people prefer email!
You need to have a professional email address, correct contact information and very current resume.
-Alivia Wildey
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