Before you plan a bona fide event, you must first know the difference between a bonfire event and a bona fide event. A bonfire event is an event with snack foods and prom decorations. A bona fide event is an event well planned out and has guests leaving happy.
The first step to planning a bona fide event is to know the purpose, know who the event is for and know the events objectives.
Once you know these three points, Lorimer and Anderson say you need to establish an event profile. The event profile should include who the guests are, the history of the event, what the budget is, whom on staff do you have to help you will the event, and a quick list of event elements.
When planning an event, the two speakers suggest you pick a venue before you pick a theme. When you are on your site visit, they suggest you make a list of equipment and features of the venue and take photos to use later on when planning. Lorimer and Anderson also suggest you ask the hotel what they have in house for you to use, because they usually will not charge you.
When it comes to design, Lorimer and Anderson over and over again talked about using spandex and lighting. Spandex can be used on chairs, tables, stages, or just around the room to help bring your theme to life. You can also use lights under the spandex as a cheap way to decorate the room and save money.
A technology the two suggested using also involved lighting. This technology is called Gobo. Gobo is nothing more then an image projection. These projections can be used on walls or on floors to interact with guests.
At the end of their presentation, Lorimer and Anderson gave us a list of tools and resources. They suggested using groupsite.com, google doc, doodle.com and Biz Bash.
The key message they told us to remember was to learn as much as you can to identify yourself in the profession and find a mentor. Having a mentor seems to be a theme mentioned by all the speakers this week. So go out there get a mentor and plan a Bona Fide Event!
- Kendall Rich
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